Strada soleggiata con negozi eleganti, tende bianche e palme, atmosfera mediterranea rilassante.

Via Camerelle: between tradition and innovation

Tradition and innovation, history and modernity, hospitality and elegance: this is how Via Camerelle presents itself to its visitors. Defined as the street of shopping and big names. A walk in one of the most glamorous and fashionable areas of the island, that is, actually, much, much more than that: it’s art, tradition and history. Let’s discover it together!

The history of Via Camerelle

Built by the Romans, Via Camerelle initially represented a stony path on the slopes of Mount Tuoro. In ancient times it was known with the name of Via Anticaglia, it will take its current name from the 19th century. 

Why the name “Camerelle”? There are several theories: 

  • The first one affirms that these elements were annexed inside a wall, designed to be a terracing to the connecting road between Monte Castiglione and the promontory of Punta Tragara; 
  • The second one refers to the fact that the “Camerelle” were nothing else than the salons of the women of easy virtues, mentioned by Svetoino in the biography of Titonio;
  • And, last: the “Camerelle” were cisterns for collecting water, the most precious necessity on the island (this theory is the most confirmed one).


Today, little remains of these elements, made of Roman marble, due to issues related to the renewal of the road. They have been replaced, in fact, by the stores that now illuminate the street.

Why should you go to Via Camerelle?

Among the structures to visit in via Camerelle we have: 

  1. Villa Pompeiana, built in 1879, with a magical U-shaped profile that recalls the ancient Roman dwellings; 
  2. Villa Jenny, built in 1902 on commission of Giorgio Cerio. A dwelling dedicated to his wife, with white walls, Roman marbles and impetuous columns; 
  3. The most famous brands embellish the street.

But where did the desire to create, develop and build stores in this street come from? This decision was taken many, many years ago, precisely in the 1940s, when the Americans, in order to forget the terrible moments experienced during the Second World War, stopped in Capri for a pleasant walk. From there, the first stores began to appear. One of the first was the Chantecler jewelry shop, opened by Pietro Capuano.

If you want to visit a historical corner of the island, if you want to enjoy a walk dedicated to shopping, if you want to enjoy moments of fun and relaxation, pass by via Camerelle!